Global competition and ever-shorter product life cycles confront companies with increasingly difficult challenges. To remain successful on the market in the long run, companies must continuously keep an eye on the market requirements of the future and consumer behaviour today and tomorrow.21st century mega-trends act as innovation drivers. They influence the way in which ideas are found and fleshed out – the first steps in the development of future marketable applications. Being demand-oriented, our mega-trend analyses are much more sensitive to the innovation needs of end users and business partners than the classical spin-off approach used by some research institutes.
Climate change and environmental protection Taking a new approach to energy and resources as a response to global warming and resource depletion. Using alternative energy sources and making product lifetime cycles more sustainable Revolution in energy efficiency and distributed energy supply
MobilityHumankind’s growing need for mobility; increasing mobility barriers and gridlocks. New vehicle concepts, traffic infrastructures, and drive systems Upgrading of existing and development of new transport infrastructures
UrbanisationDevelopment of appropriate infrastructure system solutions (buildings, traffic routes, and local leisure facilities). Innovative residential, working, and lifestyle options.
SimplicitySimplification and automation of everyday tasks; use of electronic assistance and robotics. Ubiquitous artificial intelligence through a progressive IT revolution. New device interfaces modelled on neurology
HealthGreater awareness of ways and means to prevent ill health and suffering. Advanced hygiene technologies and deployment of robotics in operating theatres. Mitigation of physical defects by innovative implants and mobility aids
LeisureGrowing importance of leisure, relief of and recovery from stress, conscious pleasure. Quest for more exiting leisure activities (innovative leisure parks, sports equipment, and virtual reality). Increasing correlation between sports, health awareness, adventure, and entertainment
Safety & SecurityQuest for greater safety: protection from accidents and disasters, safe geographical orientation Quest for greater security:protection from growing conflicts between rich and poor, terrorism, and piracy Quest for supply security:supply of drinking water, food, and energy; waste management