Images attract attention … arouse emotions … are remembered, and convey a huge amount of information in a short time.
The Visualization Team uses all available visual communication options to make complex and often difficult subjects more rapidly comprehensible, decision-making processes more efficient and knowledge transmission more attractive.
We facilitate projects already at the planning stage, tap expert knowledge, and produce short films to draw the desired attention to selected topics. Thanks to its expertise in the areas of film and 3D animation, the team can draw on two key skills for presenting science information.
Films are produce using professional, full frame cameras. A twenty-four square metre green screen, a mobile light setup and a camera copter make it possible to implement out of the ordinary ideas.
Above all, the team has acquired internationally acclaimed expertise in computer graphics over the course of 15 years. From time series to elaborate data visualisations to approaches for depicting abstract ideas and concepts, scientific topics are set off to advantage. Professional 3D and postproduction software of the type used to create the latest cinema films is employed for the purpose. These programs were not designed to process science data as such. But thanks to close cooperation with the Data Processing and Development Team we are in a position to process and visualize even extremely complex raw data, for example from simulations.
The Mediathek gives an overview of the work carried out by the Visualisation Team as well as by the Science Communication and Visualization Department in general. It might also give you an idea about how your own data could be presented, since the services of the team and of the entire department are also available to scientists from other institutes and specialized fields. The limits to optical presentation of your data and ideas are yet to be reached.