Your study
Do you want to test your transport innovation, an infrastructure project or a new interior design concept for your vehicle before embarking on costly development processes or making a major investment in infrastructure? With mozu, you can bring prototypes, designs or planned construction projects to life in an immersive virtual environment and subject them to comprehensive testing. This allows you to address emerging issues at an early stage and mitigate risks.
Whether you want to know how your idea will affect a neighbourhood and its residents, how passengers will react to a new carriage interior, or whether people can be evacuated more safely from a crisis situation via a new route.
With mozu, you can engage relevant target groups directly and in a controlled manner. Through your study, you’ll gain important insights into societal conditions and societal readiness, on which the successful introduction of an innovation may depend .
Examples
A well-informed decision on the redesign of the street space
You are planning to redesign a main road to promote active mobility and are wondering: How and where can the roadside space be put to good use? Can shared spaces be created? How do different road layout configurations affect perceived safety, people’s feelings, the level of stress experienced and conflicts between road users?
Safe and effective integration of self-driving vehicles
You are planning to deploy an autonomous vehicle on public roads and wish to address the following question: How are different vehicle behaviour profiles perceived in a realistic environment? What impact do they have on the acceptance of the autonomous vehicle?
Effective integration of new logistics concepts
You are planning to use drones in urban logistics and want to find out: How do local residents perceive them and the noise they make? How do recipients of deliveries interact with them?
Improved design of intermodal hubs
You are planning the redesign of a station forecourt and wish to determine how the spatial layout, sightlines and route guidance affect the perceived quality of intermodal transfers and the sense of safety at different times of day, in different weather conditions and with varying levels of traffic.
Assessing willingness to pay for new mobility services
You want to know how much people are willing to pay for a mobility service using innovative on-demand vehicles.
Prototyping a new vehicle interior
You have designed a new interior for a metro carriage and wish to answer the following questions: How do passengers rate its usability, and how does it affect their sense of safety on the train?