In order to boost the innovation process at DLR, in early September 2019 DLR Technology Marketing launched the project ‘Deep Market Insight – developing a new analysis and planning tool for technology transfer in non-university research institutions, with a focus on opening up international markets’. The project is funded by the German Federal Ministry of Education and Research (BMBF). The new technology transfer tool for non-university research institutions will be developed, implemented and tested over a three-year project term.
The result will be a ‘smart toolbox’ for the predictive analysis, assessment and support of possible applications for research findings, particularly as they relate to international markets. This toolbox will enable the systematic collection of data on the obstacles and challenges faced by innovative applications in international markets. In addition, it will facilitate the subsequent processing of the resulting information. One particular area of focus here is the identification and analysis of sociocultural factors.
The aim of the project is to further advance the internationalisation of technology transfer for non-university institutions, both in the successful placement of innovations on the international market, and in the generation of new insights from international markets that might be used for potential technology applications..
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